To be the most preeminent Indonesian hospitality management company that strives to create value for all stakeholders and contributes towards the development of the Indonesian nation.
1. Develop innovative products that caters towards a specific target market
and always adapts to the latest lifestyle trends.
2. Create a positive working culture for the employees.
3. Provide outstanding level of service for the guests.
4. Maximize financial performance.
5. Corporate Social Responsibility both internal and external.